Microsoft Advertising: “last click shouldn’t get all the credit”

Last year at Advance08 Microsoft announced both a new name for their advertising strategy – “Microsoft Advertising”, and the concept of “engagement mapping”.  The thought is that a consumer may look at numerous ads, ... Read more »

Microsoft to roll-out Live Search Cashback to UK, then EMEA

At the Cannes International Advertising Festival today, Microsoft has announced it plans to extend the new Live Search Cashback program to the UK. Launched at the Advance08 advertising summit held in Redmond, Live Search ... Read more »

Farecast, Product search, mobile demos from Satya Nadella at Advance08

I’ve been getting a little more familiar with the little video camera I picked up a few weeks ago. Today at the Advance08 advertisers summit at Microsoft in Redmond, as part of the keynote ... Read more »

Is Microsoft starting to get its branding act together?

Today, at Advance08, Microsoft unveiled a new brand name, Microsoft Advertising, and a new logo, which amazingly enough seems to fit into an overall scheme of recent logos.  Take a look at these: (there ... Read more »

Advance08 Advertising coming to Windows Live for Mobile, Live Search for Mobile

I’m sitting here at Advance08, at Microsoft in Redmond, where Senior Vice President for Advertiser and Publisher Solutions Brian McAndrews made a couple of announcements today.  In addition to announcing the rebranding of Microsoft’s ... Read more »

MSFT-YHOO: This time, an “alternative” to just buy search

In the latest twist on the Microsoft-Yahoo! soap opera, Microsoft issued a statement today, announcing that they were back in the game, but this time looking to make a deal for “an alternative that ... Read more »