The Cat Is Out Of The Bag, It’s…Bing!

Steve Ballmer just announced Microsoft’s newest search offering on the D7 stage. He introduced it by showing a video, a Star Trek parody called “A bold search for a new name.” The video runs ... Read more »

Some more on Bing.com – that confusing trademark will soon become Blinko

Microsoft acquired Bing.com in March, and has a network all set up:   but as we reported last week, there’s that pesky little US Patent and Trademark Office to get around.  The problem is ... Read more »

Setting the (search) stage this week: New name, new version, new partnership?

This is a big week or so for Microsoft, and for Live Search.  According to reports from the Wall St. Journal, the widely anticipated new version of Live Search, code named Kumo, is set ... Read more »

US Trademark Office rejects Bing – “likelihood of confusion”

In a document filed this morning and mailed to Microsoft, the US Patent and Trademark Office has rejected Microsoft’s filing of “Bing” as a trademark name for “computer search engine software; graphical user interface ... Read more »

Kumo, Bing, or ???: Are secrets extinct?

In the next few weeks, we’re going to be hearing a lot about Microsoft’s new brand for search.  We pretty much know it won’t be called “Live Search” anymore, and we’re hearing again and ... Read more »

Microsoft to show “Kumo” next week?

The Wall St. Journal is reporting today that Microsoft is expected to show for the first time publically its new search effort, code named Kumo, at “D: All Things Digital”.  The technology conference, hosted ... Read more »

On the eve of Kumo, is Live Search better than you think?

Kumo, the for now name of a newly rebranded Microsoft Live Search, should be upon us soon.  Kumo has been in corporate wide internal testing at Microsoft since early March (oops added the time ... Read more »

Just what is Kumo, anyway? (And is it open source?)

Some 90,000 Microsoft employees are currently testing a new version of Live Search under the name Kumo (well, some of them are testing it, the other half are using Google, apparently).  Expected to be ... Read more »

Live Search PR push in anticipation of “Kumo”

We reported last week on a countdown clock that a Neowin member spotted while at Microsoft, and yesterday Live Search Tech Evangelist Nathan Buggia tweeted that the internal Kumo trial will soon come to ... Read more »

Countdown to Kumo? Neowin reader spots 40 day clock

A post on a Neowin forum crossed our path this weekend (thanks for the tip, CalumJR!): apparently the poster was hanging out at Bldg 88 (which does house parts of Live Search), and spotted ... Read more »