Tag Archives: Brand

More info (and some speculation) on the “Microsoft Live” rebranding

More info (and some speculation) on the “Microsoft Live” rebranding

What if you rebranded your services and nobody knew?  Isn’t the point of a brand to, you know, get people focused on your products? … Read more

Sifting through Trademark applications: Kumo, or Sift, or who knows what?

Sifting through Trademark applications: Kumo, or Sift, or who knows what?

All this business about what the new name for Live Search might be has a lot of blog writers and journalists turning over all kinds of rocks, including… Read more

LiveSide Jobs board: PMX team looking for a Director of Brand Marketing

LiveSide Jobs board: PMX team looking for a Director of Brand Marketing

(all emphasis mine)
Just came across this job posting on HireDiversity.com for a Director of Brand Marketing for the Premium Mobile Experiences… Read more

Kumo gets a trademark

Kumo gets a trademark

A few weeks ago we spotted the domain name registration for Kumo, a possible new name for Live Search.  Now Joseph Tartakoff at the Seattle… Read more

Messenger email: more hints at a Windows Live Search rebrand (UPDATED)

Messenger email: more hints at a Windows Live Search rebrand (UPDATED)

3 weeks ago we wrote about some interesting tidbits that seemed to hint at a new name for Live Search: Windows Live Search.  While the sources… Read more

It’s not re-branding, it’s bringing ‘out the soul of MSN’

It’s not re-branding, it’s bringing ‘out the soul of MSN’

It appears that the ongoing confusion is now finally over. C|Net News.com released an article detailing the interview of John Nicols, who was formerly… Read more

Microsoft attempts to end brand confusion and fails miserably

Microsoft attempts to end brand confusion and fails miserably

Since our post earlier in the week concerning Microsoft's plans for its MSN portal, many bloggers have been discussing the brand confusion… Read more

Confused about Microsoft’s online branding?

Confused about Microsoft’s online branding?

Following my recent post on MSN become the MSN Media Network, several bloggers have commented about the brand confusion Microsoft is subjecting… Read more