More info (and some speculation) on the “Microsoft Live” rebranding

What if you rebranded your services and nobody knew?  Isn’t the point of a brand to, you know, get people focused on your products?  Kind of hard to do that when we don’t even ... Read more »

Sifting through Trademark applications: Kumo, or Sift, or who knows what?

All this business about what the new name for Live Search might be has a lot of blog writers and journalists turning over all kinds of rocks, including lots of fun with TESS, the ... Read more »

LiveSide Jobs board: PMX team looking for a Director of Brand Marketing

(all emphasis mine) Just came across this job posting on HireDiversity.com for a Director of Brand Marketing for the Premium Mobile Experiences team (and no, we’re not looking for work – looking to avoid ... Read more »

Kumo gets a trademark

A few weeks ago we spotted the domain name registration for Kumo, a possible new name for Live Search.  Now Joseph Tartakoff at the Seattle PI has noticed that Microsoft has trademarked the Kumo ... Read more »

Messenger email: more hints at a Windows Live Search rebrand (UPDATED)

3 weeks ago we wrote about some interesting tidbits that seemed to hint at a new name for Live Search: Windows Live Search.  While the sources appeared to be legitimate, we stopped short of ... Read more »

It’s not re-branding, it’s bringing ‘out the soul of MSN’

It appears that the ongoing confusion is now finally over. C|Net News.com released an article detailing the interview of John Nicols, who was formerly the head of MSNBC, MSN TV, MSN IA [Internet Access, ... Read more »

Microsoft attempts to end brand confusion and fails miserably

Since our post earlier in the week concerning Microsoft's plans for its MSN portal, many bloggers have been discussing the brand confusion that Microsoft's new online plans are causing. It seems as though Microsoft's ... Read more »

Confused about Microsoft’s online branding?

Following my recent post on MSN become the MSN Media Network, several bloggers have commented about the brand confusion Microsoft is subjecting consumers too. I'd encourage you to read some of the posts and ... Read more »