Tag Archives: Corporate Strategy
New Bing, Skype and Yammer logo design concepts revealed
Apr 27, 2013 by damaster
With the rebrand of the Microsoft logo last year, we also saw the rebrand of several other iconic Microsoft brands, including Windows and Office,… Read more
Can the mobile landscape change?
Mar 18, 2013 by Kip Kniskern
Speaking to the Australian Financial Review, Blackberry’s CEO Thorstein Heins this week had a few choice things to say about the current mobile… Read more
Does Microsoft have a future? (Part 2: Can Xbox save the company?)
Jan 29, 2013 by Kip Kniskern
In Part 1 of this post, we examined a post by analyst Adam Hartung posted last week in Forbes, and a subsequent interview with Hartung by Onoura Amobi… Read more
Does Microsoft have a future? (Part 1: Adam Hartung’s post on Forbes)
Jan 29, 2013 by Kip Kniskern
About a week ago, analyst Adam Hartung, writing in Forbes, wrote in “Microsoft Still Can’t Find Its Future. Is It Too Late for the Company?”… Read more
Thoughts on a Post-Sinofsky world, one week in
Nov 19, 2012 by Kip Kniskern
It’s been (almost) a week since Microsoft announced Steven Sinofsky’s departure as President of Windows and Windows Live Division, which… Read more
The departure of Steven Sinofsky: Jump, or pushed?
Nov 12, 2012 by Kip Kniskern
Tonight’s bombshell of an announcement that Microsoft Windows Division President is out, effective immediately has, of course, fueled lots… Read more
Giant bombshell: Sinofsky out at Microsoft–effective immediately
Nov 12, 2012 by Kip Kniskern
This afternoon, Microsoft announced that Steven Sinofsky, President, Windows Division, would be leaving the company, effective immediately. … Read more
Microsoft to acquire Yammer for $1.2 billion
Jun 26, 2012 by damaster
Rumors had been floating around since mid-June that Microsoft would be acquiring Yammer, the leading enterprise social network used in 85% of… Read more
Just what IS Microsoft’s (and Nokia’s) map strategy, anyway?
Jun 25, 2012 by Kip Kniskern
Today, on the Bing Maps blog, Microsoft announced its largest aerial satellite and Global Ortho image release ever, totaling 165 terabytes of… Read more
Microsoft restructuring its marketing efforts
Jan 11, 2012 by Kip Kniskern
News is out today that Microsoft is apparently planning a restructuring of its marketing operations, according to an article in Bloomberg News. … Read more
