Today saw another Microsoft ad campaign being won by the agencies , this time for the Business Solutions unit, with $200m being the amount touted for winning the enterprise advertising. This is in addition to the $300m for the consumer campaign going to Crispin Porter + Bogusky, part of which is the...
Posted to
LiveSide - News blog
by
Chris
on 07-14-2008
Filed under: Windows Live, Microsoft, Corporate Strategy, Advertising, Windows Mobile, Windows
Office Live is increasing the reach of small businesses everywhere with the addition of Ask Sponsored Listings , part of the IAC Advertising Network . This is a huge deal for Office Live, which has had a bumpy past, and adManager , which is still in beta. Now not only would adManager customers reach...
Posted to
LiveSide - News blog
by
Matthew
on 07-17-2007
Filed under: Microsoft, Corporate Strategy, adCenter, Advertising, Google, Live Search, ComScore
Microsoft just announced they are to buy aQuantive, gaining "interactive agency Avenue A | Razorfish, digital marketing technology provider Atlas, as well as DRIVEpm, a performance media company. " The price is a hefty $6 billion, the largest acquisition in Microsoft's history, and double the price of...