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Microsoft has been having some good success with the (US only) i’m Initiative , having raised $1.5 million for charities, and at the same time pushing new downloads of Windows Live Messenger (and more recently, Hotmail sign-ups): New customer acquisition : More than 20 million downloads of Windows Live...
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Back at the beginning of March, Microsoft launched the "I'm Initiative," a new charity program carried out through Windows Live Messenger. At the homepage , you can learn more about the charities that are recieving donations and how by putting one of the special "I'm" emoticons...