Interview with Stephen Lawler – Virtual Earth

Last week, Harrison got the chance to talk with Stephen Lawler, General Manager for Live Local/Virtual Earth product development, about their new release, making its debut this week.  He has some really interesting things to say about their vision for Virtual Earth, innovative monetization, and where Virtual Earth is going from here.  So, enjoy the new release and give this one a listen.

0:00 Introductions
0:15 The Vision
1:10 The Problem with Search Today
1:37 Extending Search into the Real World
2:36 The Announcement
3:58 Photorealistic Cities
6:20 What does this mean for 3rd party developers?
7:00 Advertising in Virtual Earth’s New 3D Mode (Virtual Billboards)
9:40 How does it work?
11:35 How does Streetside fit into the picture?
13:18 Where is the 3D view launching?
14:16 Extent of the integration in 3rd party application
15:28 Are there any plans for a standalone client?
17:28 Virtual Earth Mobile application?
18:03 Any plans for Virtual Earth branded hardware?
18:38 Wrap-up

LiveSide with Stephen Lawler

Length: 19 minutes and 13 seconds
File Size: 17.5 MB