Sponsored Listings now integrated into Microsoft adManager beta

Office Live is increasing the reach of small businesses everywhere with the addition of Ask Sponsored Listings, part of the IAC Advertising Network.  This is a huge deal for Office Live, which has had a bumpy past, and adManager, which is still in beta. Now not only would adManager customers reach their advertisements through MSN and Windows Live properties, but also, with a myriad of wholly-owned search sites (,, proprietary content sites (,,, and 90+ syndicated network partnerships like Evite, CNET, Citysearch, and Infospace to name a few. IAC boasts Ask Sponsored Listings on their web site.


  • Tap into the 3rd largest search network
  • Access to campaign optimization experts 
  • Boost clicks without impacting CPA metrics

Audience & Usage (based upon comScore MediaMetrix January 2007)

  • 61.4 million monthly unique users
  • 35% Reach
  • 11.5% Share of Searches

This means that Google’s AdSense is by no means the only fish in the sea, and Microsoft is extremely interested in capturing a large portion of the small business market to build it’s search-based revenue.  This is the first time in 5 years that 2 of the largest search engines have teamed up, and amazingly enough Microsoft didn’t purchase a company to do it.  Based upon the latest figures from comScore, this means the two combined will reach 18.2% of the search audience, over 1.5 billion search queries per month.  I wonder if Microsoft is pursuing any other search engines, after all they already have a partnership with Yahoo! and their messenger service.

Microsoft is offering a $50 bonus for companies that sign-up for the service, after a $5 processing fee, and now until the end of the month, there is also a $10,000 sweepstakes.  Sweepstakes seem to work well for Microsoft, just take a look at Live Search Club.