I’m Initiative Participants Select UNICEF as Top Charity in First Year of Microsoft’s Initiative

Remember I’m making a difference? Now a year has passed we get to know some of the results. The Initiative has raised $1.3 million in total.

"The generous support and passion of our Windows Live Messenger customers participating in the i’m Initiative made it possible for us to donate $1.3 million to ten of the world’s most reputable non-profit organizations," said Tara Kriese, senior product marketing manager at Microsoft. "We’re honored that we can contribute to important social causes that positively impact people worldwide."

The U.S. Fund for UNICEF received $255,000, that’s the most of all ten charities.

"To say that technology has changed the face of philanthropic giving would be an understatement," said Caryl Stern, president and CEO, U.S. Fund for UNICEF. "We are extremely pleased to partner with Microsoft in this worthwhile initiative and look forward to participating for another year. Our heartfelt thanks go out to users of Windows Live Messenger for making UNICEF their Number One choice. They can feel confident that the money raised will help UNICEF do whatever it takes to save a child."

For more than 60 years, UNICEF has been the world’s leading international children’s organization, working in over 150 countries to address the ongoing issues that affect why kids are dying. UNICEF provides lifesaving nutrition, clean water, education, protection and emergency response saving more young lives than any other humanitarian organization in the world. The U.S. Fund for UNICEF was founded in 1947 to support the work of the United Nations Children’s Fund (UNICEF) by raising funds for its programs and increasing awareness of the challenges facing the world’s children and is the oldest of 37 national committees for UNICEF worldwide.

Looks like the i’m Initiative reached their goal to give each of the causes a minimum $100,000 in the first year.

The i’m initiative is still going, you can get started here. Besides Unicef you can also choose to support the American Red Cross, Boys & Girls Clubs of America, The National AIDS Fund, National Multiple Sclerosis Society, NineMillion.org, The Sierra Club, Stopglobalwarming.org, Susan G. Komen for the Cure or the Humane Society of the United States. If you are not in the United States, you will get the following message at the Join Now page:


I’ve submitted my email address, as i’m sure many others did too, back when it started and heard nothing yet about it becoming available here. It’s been over a year now, I wonder when other countries will be able to participate…if at all….

More read of interest:
I’m initiative produces 25% growth for Windows Live Messenger
I’m making a difference
MessengerSays – The i’m Initiative and new secret emoticon
I’m Initiative FAQ