Microsoft ad spend rises to $500m – gets “FTP” update and promotes Windows Live

Today saw another Microsoft ad campaign being won by the agencies, this time for the Business Solutions unit, with $200m being the amount touted for winning the enterprise advertising. This is in addition to the $300m for the consumer campaign going to Crispin Porter + Bogusky, part of which is the “Free The People” marketing campaign.

On a related noted is something we forgot about in all the iPhone madness at the end of last week (Steve Jobs’ RDF affects even the best of us). LiveSino today picked up the new homepage that has been rolled out, doing away with the Windows Vista UI and instead adopting the same feel as the new Windows Mobile homepage we posted about a few weeks back.

What’s interesting about the new page is the huge prominence given to Windows Live, and underneath that Windows Mobile. In fact you could be forgiven for thinking this wasn’t the Windows homepage at all, as it barely gets a mention – you’ll need to hover over the Products menu at the top to start looking at the different Windows versions.

This is all part of a much larger picture, aiming to improve perception and awareness of the various Microsoft consumer offerings. Much more of this coming over the rest of the year, and then into 2009 as Windows Live Wave 3 and finally Windows Mobile 7 join into the campaign. PC vs Mac set the benchmark high, so it’ll be interesting to see what this campaign produces.