Logos, favicons coming to paid search listings in Bing

Microsoft’s Bing will begin a pilot program to bring company logos and favicons to paid search listings this month, according to a post in MediaPostNews’ Online Media Daily.  The new look for paid search listings are intended to “make ads pop in search results” and hopefully encourage advertisers to spend more money with Bing.

Quoting James Colborn, director at Microsoft Advertising, the post goes on to say that “consumers next year will start to see a richer ad experience in search results”.  Microsoft has seen a rise in query share and a nearly 40% increase in click-through rates, according to Colborn.

No word in the post on when or where to expect to see this pilot program surface, although our readers wouldn’t be surprised to see a “US only” tagline on the program.

UPDATE:  If this sounds a bit familiar, well Search Engine Land posted on this back in April, when one of their readers reported seeing it in testing, apparently while allowed on a supposedly internal only domain.  Here’s the screenshot that Search Engine Land posted at that time:


(thanks picturepan2 for reminding us!)