MSN Video is now…Bing Videos!

Starting today, MSN Video will be gradually be rebranded and integrated into Bing Videos, providing a “unified experience” across Microsoft’s online video destinations. Here’s what the Bing team blog has to say:

Starting today and rolling out over the next few days Bing Videos will provide a new unified online video destination that delivers a comprehensive, organized, and high-quality video experience. This change will combine the powerful search experience of Bing, with the expertise of MSN Video all into one destination.

The official MSN team blog states that the MSN Video team will continue to provide the video editorial contents, however this will be accessible using the new Bing Videos technology:

MSN continues to invest in creating engaging original programming like Last Night on TV and offering the best video content from providers like MSNBC, Fox Sports, National Geographic, Entertainment Tonight, and more. Bing Videos will be a great new distribution vehicle for MSN Video content and the MSN video experience on Bing Videos will use a new HD-capable player (using Silverlight Smooth Streaming).

Here’s a screenshot of the new Bing Videos homepage, covering best of both worlds into one single destination:

Bing Videos

Here’s a video of an interview with Rob Bennett, General Manager of Network Programming at MSN Video, talks about Microsoft’s investment in video and why Bing Videos is another great example of synergy between Bing and MSN.

Video: New Bing Video on MSN

Check out the new Bing Videos at!