The Seattle Storm Women’s NBA team announced a major partnership today with Bing, and will feature the Bing logo on their jerseys as well as in much of their marketing in the coming years.
According to the Storm website:
The Bing name and logo will appear on the front of the Storm’s home and visitor player jerseys and shooting shirts in all regular season games, reaching Storm fans at games and other consumers via national and local media coverage. The partnership also includes in-arena signage, a feature on Arena Vision, integration as the official decision engine of stormbasketball.com, and team social media and e-marketing efforts. The Storm will debut its new uniforms when the team takes the court for the season opener of its 11th season on Sunday, May 2, at 2 p.m. PDT against the Phoenix Mercury.
At the heart of the partnership is a commitment from the Seattle Storm and Bing to collaborate on community outreach. The Storm and Bing will tipoff the 2010 Jr. Storm program with the first in a series of youth basketball clinics being held at King County Boys & Girls Clubs. On Friday, May 7, the Rainer Vista Boys and Girls Club will be the site for the first official stop on the Jr. Storm Tour. Youth between the grades of kindergarten and sixth grade are encouraged to participate in this special basketball skills clinic. Additional Jr. Storm Tour dates will be announced in the coming weeks.
European fans are much more used to seeing product placements on team jerseys, etc., but pro sports teams in the United States haven’t historically allowed this type of marketing. Microsoft however already has a relationship with another Seattle sports team, FC Seattle Sounders, and yesterday unveiled a (VERY) “electric” yellow jersey featuring Xbox 360.
No word on whether the Seattle Storm will change their logo from “Bring it” to “Bing it” ;)