We already told you about ActiveViews and Microsoft’s initial partner, Monster.com, and expanded to include partners like FedEx with ActiveViews for package tracking. Hotmail has already served up 1 billion ActiveViews emails. Today Microsoft is announcing new partnerships, and Linked-In, Living Social, Posterous.com, which went live today, and Netflix among others are set to bring live updates directly into your emails.
This email from Posterous.com, which you would get after subscribing to email updates from a Posterous blog, shows the static content you would receive in any email message:
… but with an ActiveViews email, with content pulled directly from the partner servers, you not only get a static shot of the post, but can read up to date comments, and even comment on your own, directly from within the email:
Note that these emails come directly to you, and can’t be forwarded with the ActiveView content intact, a security measure.
Lewis explained that while ActiveViews is at this time proprietary to Hotmail, they’ve had a lot of interest in this “future of web mail” direction, and are exploring expansion beyond the current constrictions (these same emails would not provide the live content when opened in Windows Live Mail or Outlook, for example).
We’ll have more in depth on ActiveViews in a bit.